What Do Social Media Managers Do?

• Planning and developing social media campaigns.
• Crafting compelling content or getting it developed.
• Posting content across social media accounts.
• Engaging with customers on different channels.
• Analyzing running campaigns.
• Staying on top of the latest social media trends.

To succeed in that role, social media managers must possess a knack for storytelling, a keen eye for design, and an ability to analyse what does well with an audience—and what doesn't.

Promoting products, services and content over social media, in a way that is consistent with an organisation's brand and social media strategy. Scheduling social media posts using applications such as Hootsuite and TweetDeck. Interacting with customers and dealing with customers' enquiries.