Main Duties and Responsibilities

• Create paid social campaigns in collaboration with different marketing stakeholders, backed by thorough research using first-party data and in-platform tools.
• Own the development, implementation, optimization, and reporting of paid social campaigns across Meta, Twitter, and LinkedIn.
• Manage paid social campaign targeting and budgets across platforms on an ongoing basis, maximizing performance & spend at every opportunity.

Qualifications and Requirements

• 4 to 5+ years’ experience, including hands-on keyboard experience in Meta, Twitter, and LinkedIn.
• In-depth knowledge of the paid social landscape.
• High-level understanding of digital media platforms and relevant metrics, and how paid social can contribute to achieving the overall marketing objectives in collaboration with other platforms.
• Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics or Adobe Analytics) in order to understand campaign performance, optimizations, and improvement areas.
• Experience working in B2B financial services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition).

Language Requirements

• Business-level English, both written and spoken

Working Arrangement

Hybrid

Start now; send your resume to r.hipolito