We are looking for a qualified Digital Marketing Specialist, specialized in SEO/SEM/Google Ads to join our team. You will lead our marketing efforts using new media and digital tools.

Responsibilities

• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy

Requirements

• At least 2+ years experience in SEO
• Understanding of how HTML, CSS, and JavaScript impact SEO
• Enthusiasm for understanding the evolving best practices with regard to the technical aspects of crawling, indexing, ranking and driving qualified organic traffic.
• Experience with keyword research, information architecture, search engine algorithms and ranking factors.
• Working knowledge of structured data schemas and rich snippets. Understanding of internal linking, keyword usage and semantic analysis.
• Experience with a wide variety of SEO tools from among SEMRush, Ahrefs, Screaming Search Console, SEO powersuite
• Proficiency with web analytics products.
• Developing and delivering executive level presentations on SEO strategies, plans and result
• Excellent oral and written communication skills
• Highly analytical and data-driven
• Must be a strategic thinker with strong problem solving skills, a solution-oriented mentality, and the ability to work well in an agile environment
• Ability to self-manage, prioritize, organize and multitask.
• Effective marketing communications, collaboration, and relationship-building skills.
• Highly-motivated, organized, entrepreneurial and self-driven.
• Proactive, positive, eager to learn and develop
• Ability to work under pressure and open to feedback