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Rua Seguridad Corporation
About the Company
Rua Seguridad believes in the possibilities afforded by roads. This is why Rua Seguridad envisions to be the conduit of these possibilities by — more than complying — exceeding established road standards. Rua Seguridad continues to learn and improve, to solve problems and to lead and guide its partners in order to each become standards of excellence.

Rua Seguridad is a 100-percent Filipino-owned company, offering 100-percent world-class road marking products. Its founder and owner, Barry Cruz has years of extensive experience in road and highway markings, partnering with some of the most reputable names in public works especially in the roads and highways construction industry.

Rua Seguridad was incorporated in 2006, and started operations as a “garage business” a year later. In its almost 10 years of operations, Rua Seguridad has moved from strength to strength, as the company—driven by passionate and principled new-generation thinkers and doers in the highway construction industry—has consistently introduced products and services that not only meet, but even exceed, national and global standards.

Today, Rua Seguridad is best known for its Legacy brand of road and highway marking products. Its innovations include the Rua Customized Solutions, which allows Rua Seguridad to tailor-fit its products to the exact specifications of its clients, ensuring that they meet their own project standards.
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